Business
Don't Pioneer. Disrupt.
Lesson time 07:57 min
Howard shares his thoughts on a question he gets from entrepreneurs: Should I disrupt an existing category or start a new one?
Students give MasterClass an average rating of 4.7 out of 5 stars
Topics include: Reducing the Risk of Failing
Business Leadership
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.
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Howard Schultz
Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
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