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 Business Leadership

Howard Schultz

Business Leadership

Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur. 

1. Jump In

Jump In

Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict. 

2. Values and Profits Are Not Enemies

Values and Profits Are Not Enemies

Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur. 

3. Be Curious

Be Curious

Howard shares his thoughts on a question he gets from entrepreneurs: Should I disrupt an existing category or start a new one?

4. Don't Pioneer. Disrupt.

Don't Pioneer. Disrupt.

Learn why leaders of every organization must establish priorities and understand the intricacies of their business. 

5. Focus and Get in the Mud

Focus and Get in the Mud

Howard shares his advice on how to find the right investors for your business and what to communicate to a potential investor. 

6. Find the Right Investors

Find the Right Investors

Take a coffee break with Howard as he teaches you how he makes his favorite French press coffee.

7. Coffee Break

Coffee Break

Howard defines what culture means to him and ways to maintain a healthy balance. 

8. Overinvest in Culture

Overinvest in Culture

Your primary job as CEO will be to hire a team that shares your values. Howard shares his approach to accomplishing this. 

9. Hire a Values-Based Team

Hire a Values-Based Team

People don’t want to be managed. Howard gives advice on how to effectively lead your team.

10. Don't Manage. Lead.

Don't Manage. Lead.

Howard shares ways to stay ahead of the competition by cannibalizing your core business.

11. Cannibalize Yourself

Cannibalize Yourself

Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.

12. Real Leadership: What Do You Do in Crisis?

Real Leadership: What Do You Do in Crisis?

Howard gives you parting advice on knowing when is the right time to make the leap and start your business.

13. Onward

Onward

Howard Schultz Business Leadership

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Pre-enroll now to save 15% on the Breakthrough Innovation Strategy course.

Save 15% on this course when you pre-enroll by October 22, 2025.

Turn bold ideas to business impact—pre-enroll by October 22, 2025 and save 15%.

From TIME ©2022 TIME USA LLC. All rights reserved. Used under license.

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Over-invest in Culture

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Think Like An Entrepreneur

Think Like An Entrepreneur