On the Power of Personal Branding

Kris Jenner

Kris Jenner On The Power of Personal Branding

Kris Jenner opens up about her branding journey, starting with her family’s reality show, “Keeping Up With the Kardashians,” and discusses how to apply what she’s learned toward building your personal brand.

1. Meet Your Instructor

Meet Your Instructor

Your branding journey starts with a solid narrative. Kris discusses how to create your personal branding story by figuring out what you want to say, how you want to present yourself, and how you’ll project your brand to the rest of the world.

2. Create Your Personal Branding Story

Create Your Personal Branding Story

Learn about Kris’s childhood and why she felt she was always destined to become a mom—and a brand icon. Kris also shares her early branding inspirations and the spark that led her to pursue entrepreneurship.

3. Kris: A Brand Is Born

Kris: A Brand Is Born

Get an inside look at how Kris launched her family’s reality TV show. Kris talks about how it all came to be, how they learned the reality TV ropes, and how she and her family embraced the show’s success. 

4. “Keeping Up With the Kardashians”: How It Started

“Keeping Up With the Kardashians”: How It Started

The next step in your branding journey is figuring out the audience you want to attract. Kris gives insight into how to find your followers, and shares why connecting with them is key to your brand’s growth.

5. Consider Your Target Audience

Consider Your Target Audience

Kris and her family are experts when it comes to harnessing the power of social media. She offers tips on what you should bring into focus—and what to avoid—when creating your personal brand’s online presence.

6. Social Media: Owning It

Social Media: Owning It

Visual storytelling is an essential step in creating visibility and awareness. Learn how to make your personal brand seen and heard using tools such as memorable visual messaging, attention-grabbing hashtags, and impactful logos.

7. Visual Storytelling

Visual Storytelling

Once you establish a successful personal brand, you may want to cash in on it. Kris talks about ways you can make your brand profitable: doing sponsored posts, forming brand collaborations, or creating a product that represents your brand.

8. Monetize Your Brand

Monetize Your Brand

Kris walks you through how she and her family created individual product brands. She also offers guidance on launching your own ventures by staying true to your core values and creating spin-offs that authentically represent you.

9. Case Studies: Kardashian Jenner Family Brands

Case Studies: Kardashian Jenner Family Brands

Becoming instant celebrities forced Kris and her family to quickly learn how to handle fame—and its challenges. Kris’s daughter Khloé joins her to discuss how they navigated stardom and share ideas for staying grounded and focused.

10. How It’s Going: Handling Fame

How It’s Going: Handling Fame

Kris wraps up her class by sharing her own road map, which led to a life of joy and gratitude. If you’re feeling hesitant or unsure of whether to take the leap into personal branding, Kris shares words of encouragement to get you started.

11. You’re Doing Amazing, Sweetie

You’re Doing Amazing, Sweetie

In this live Q and A, Kris builds on many of the key themes and insights she shared in the class. Alongside Chief Brand Officer of Kylie Cosmetics, Jennifer Cohan, Kris answers questions submitted by MasterClass members.

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