Business

Monetize Your Brand

Lesson time 12:27 min

Once you establish a successful personal brand, you may want to cash in on it. Kris talks about ways you can make your brand profitable: doing sponsored posts, forming brand collaborations, or creating a product that represents your brand.

Students give MasterClass an average rating of 4.7 out of 5 stars

Topics include: Saying Yes to Sponsored Posts • Forming Brand Collaborations • Morphing Your Brand Into a Product • Cashing In on the Magic Moments

Kris Jenner

On the Power of Personal Branding

Self-made star Kris Jenner teaches you how she built the Kardashian Jenner empire. Stand out and stay on top, whether you’re selling or sharing.

Preview

- Somebody sent me a quote yesterday that said, be humble in business. Behave like you can't afford the loaf of bread when, in fact, you own the bakery. [MUSIC PLAYING] You're welcome. PRODUCER: That is amazing. - Maybe I'll start a cooking platform. You could call it "Upper Krust," and "Krust" could be a K. - I like it. Then you could get into butters. Then you could get into French toast. I mean, it's a whole new world. PRODUCER: A new idea was born. - That's right. Right here, folks, on MasterClass. I'm going into the bread business. [MUSIC PLAYING] I think you definitely reach a certain pinnacle and point in your career where your brand gets to a certain level where you want to monetize it. Monetizing a personal brand means a lot of hard work and figuring out what you're going to sell. You can't just say, oh, I think I'll monetize my personal brand. That's a huge ask. The only way you're going to have a hugely successful monetized brand is if you develop your social media platform and you have a huge following. You have to create a broad appeal, but you have to create a following. That's going to bring you the financial success. [MUSIC PLAYING] It's really important to realize that you can make money a lot of different ways. And for me, it was something where we were doing things that were tangible and that we could sell, like Kylie Cosmetics or Good American or Arthur George with Rob or Halfway Dead with Rob. It's a very successful streetwear line that he has. And I think that, when you start looking at these brands, the other way to make money, when you have a platform, is social media posting, paid posts. I'll give you a good example. I always have a sore neck and I'm always slapping on Salonpas pies and they make me feel really good. And I talk about it on my show. And I'm sure people see me, from time to time, wearing a patch on my neck. And so of course, I got a call from Salonpas asking me would I do something as a sponsored post for their brand. And of course, that just makes perfect sense and it makes me so happy that I'm able to do something for a company that I truly appreciate and love and something that is really great and makes me feel good. I think in deciding when to say yes or no to a sponsored post, it really depends on how you feel about the brand and how you feel like your followers will react. These are my top three tips for you when you're just starting out and doing sponsored content. Just make the content true to you, ensure the messaging is clear, and understand the goals of the post for both you and the sponsor. [MUSIC PLAYING] Forming collaborations with other brands is really important, and it's been super successful for us. When people realized that the show was here to stick around, a lot of people reached out and wanted us to endorse different products. And I remember there was Kim Kardashian cupcakes or K...

About the Instructor

With an empire that spans clothing lines, a billion-dollar makeup company, and 14 successful shows, Kris Jenner has become more than the matriarch of one of the world’s most influential families. The Kardashian Jenner “momager” is also a mother of a new era of personal branding. Now she’s sharing her journey to stardom with you. Learn how she cut through the noise, built lasting fame, and turned a vision into reality.

Featured MasterClass Instructor

Kris Jenner

Self-made star Kris Jenner teaches you how she built the Kardashian Jenner empire. Stand out and stay on top, whether you’re selling or sharing.

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