Business

Social Media: Owning It

Lesson time 10:57 min

Kris and her family are experts when it comes to harnessing the power of social media. She offers tips on what you should bring into focus—and what to avoid—when creating your personal brand’s online presence.

Students give MasterClass an average rating of 4.7 out of 5 stars

Topics include: Establish Your Social Media Presence • Expand Your Online Horizons • Don't Create Drama • How to Handle the Haters

Kris Jenner

On the Power of Personal Branding

Self-made star Kris Jenner teaches you how she built the Kardashian Jenner empire. Stand out and stay on top, whether you’re selling or sharing.

Preview

- Hey, guys. Okay, so we're going to call some of our random friends and family and just wish them lots of love and kindness today. - Yes, we are. - Do you know how fabulous you are and how thoughtful, and kind, and generous, and talented, and creative, compassionate? - What the is happening? KIM KARDASHIAN: We're just spreading some kindness. We love you. [MUSIC PLAYING] KRIS JENNER: More than likely, you've used social media to find your target audience, which is great. But how do you harness the power of social media to make your personal brand really stand out amongst the crowd? It's no secret that my family and I have turned to social media platforms to generate a memorable, buzzworthy online presence and successfully promote ourselves. Social media marketing can make or break a personal brand. If you know how to make it work for you, it can elevate your brand to new heights. [MUSIC PLAYING] I have 44 and 1/2 million followers on Instagram right now. And I'm so grateful for the people that follow me because it makes me feel like they've been with me for a really long time since the very beginning. And there's such consistency in that the numbers only grown from the very early days. And we were some of the first people to be on Instagram, so that's exciting. And it's been a great way to communicate with people. It's been a great way to share our lives with people. It's been a great extension of our television show because we can follow things up. It's been a great voice that we've had to correct things that aren't right out there in the world, and a great learning tool, and a great place to go when I'm looking for something or when I want information. It's very important to remember to keep posting about something just to keep everybody connected and engaged. Because if you don't already have a connection with the followers like we did, what you want to develop is a relationship. Your relationship is only going to grow if there's communication. And the way to communicate is through the posting and the stories. So even if it's a story-- and then you kind of create this cadence for yourself. And you say, OK, I'm going to make sure that I'm connecting with my followers, even if it's for a second, with a story. It doesn't have to be some long, drawn out thing that you're creating as a feed post. If it's a story, it can be short and sweet and take you seconds to create. And that can mean everything to your business. [MUSIC PLAYING] Everybody's different. But for me and my kids, we find that the sweet spot for posting is about three times a day for both your Instagram feed and stories. And TikTok-- well, that's a free for all. So you may want one or two a week, or you just have to find the cadence that works best for your brand. I think every platform brings something very special to the table. And I think you cannot focus on one social media platform. I th...

About the Instructor

With an empire that spans clothing lines, a billion-dollar makeup company, and 14 successful shows, Kris Jenner has become more than the matriarch of one of the world’s most influential families. The Kardashian Jenner “momager” is also a mother of a new era of personal branding. Now she’s sharing her journey to stardom with you. Learn how she cut through the noise, built lasting fame, and turned a vision into reality.

Featured MasterClass Instructor

Kris Jenner

Self-made star Kris Jenner teaches you how she built the Kardashian Jenner empire. Stand out and stay on top, whether you’re selling or sharing.

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