What You'll Learn
Building a Brand and Collaboration
Meet Your Instructor: Issa Rae
Gearing Up for Inspiration
Marketing: The Art of Putting Yourself and Your Work Out There
Creating Better Visuals: B-Roll and Editing
Essential Writing Skills
Networking and the Media
Using Social Media
Online is Real, Real is Online
Meet Your Instructor: Futura
Rule #5: Make Noise to Stand Out
Engaging With Your Readers
Closing
Goodby’s Rules for Creative Vandalism
Visual Storytelling
Harnessing Social Media
Monetize Your Brand
Finding Your Voice & Inspiration
Shark Tank: Taking Bets on Great Ideas
Consider Your Target Audience
Build Awareness
How to Make Advertising That Lives in Culture: Three Ways to Engage
Legacy Isn't a Past Tense Experience: It's What You Are Going to Build Tomorrow or Next Week
Giving Back
Pep Talk: You Ready to Do This?
Send Out Signals
Designing Products