Business & Entrepreneurship

Build Your Own Brand or Startup

Grow With Branding & Marketing Tactics

Innovate & Think Creatively in Business

Lead Teams to Success

Teaches Self-Made Entrepreneurship

Sara Blakely

Meet your instructor: self-made billionaire and founder of Spanx, Sara Blakely. Sara talks about her journey as an inventor and entrepreneur, sharing that her purpose is to serve women and make products for women better.

1. Finding Your Purpose

Finding Your Purpose

Sara explains the importance of dedicated thinking time for developing your idea. Learn how to filter your ideas, how to differentiate yourself from your competitors, and when to patent your ideas.

2. Developing Your Big Idea

Developing Your Big Idea

To succeed as an entrepreneur, you need to develop the right mindset. Sara teaches you to train your brain to embrace failure, look for hidden lessons in challenging times, visualize and set your intentions, and aim high.

3. Entrepreneurial Mindset

Entrepreneurial Mindset

Sara teaches you her time-tested prototyping tactics, including how to gather consumer feedback and capitalize on your weaknesses. She also discusses the development of some of her inventions.

4. Prototyping

Prototyping

As an inventor, Sara continues to test the boundaries with manufacturers. She encourages you to think outside the box and teaches you tips for choosing a manufacturer, negotiating minimums, and diversifying for leverage.

5. Make It

Make It

A master salesperson who started her career by selling fax machines door-to-door, Sara shares her practical advice for sales, including how to understand your consumers, turn a “no” into a “yes,” and face your fear of sales.

6. Sell It

Sell It

Spanx became the brand it is today by creating a product women love and share by word of mouth. Sara encourages you to lead with your origin story and create buzz through creative marketing tactics.

7. Build Awareness

Build Awareness

Sara sits down with KJ Miller, the founder of Mented Cosmetics, an everyday nude makeup line for all skin tones. They discuss the importance of differentiation in retail, how to cadence product releases, and leading with your origin story.

8. Marketing Case Study: Mented

Marketing Case Study: Mented

Pricing is one of the most important components of a business. Sara offers tips for aspiring entrepreneurs on how to create perceived value, develop distribution plans, and navigate discount strategies.

9. Pricing & Positioning

Pricing & Positioning

Sara discusses positioning with Betsy Shilling, the founder of Wellround, a health and wellness company. Learn how to price products in relation to manufacturing costs and how to think creatively about distribution partnerships.

10. Positioning Case Study: Wellround

Positioning Case Study: Wellround

Company culture is a top priority for Sara, especially as Spanx continues to grow. She stresses the importance of hiring for your weaknesses, empowering employees, and creating a culture that embraces learning from failure.

11. Building a Culture

Building a Culture

Sara sits down with Jake Miller, the founder of Fellow Products, a high-end coffee gear company, to discuss the importance of developing a positive company culture and scaling mindfully, especially when it comes to hiring.

12. Culture & Growth Case Study: Fellow

Culture & Growth Case Study: Fellow

Sara details the development of a few of her most successful products, providing more insight into various stages of the product-development process, including naming, innovation, iteration, and differentiation.

13. Spanx Case Studies 

Spanx Case Studies 

Sara shares her wisdom for surviving the ups and downs of the entrepreneurial life. Learn the grounding philosophies that were key to her success, from building a support system and bucketing time to managing self-doubt.

14. Sara’s Survival Guide

Sara’s Survival Guide

Sara Blakely Teaches Self-Made Entrepreneurship

variant_1

Enjoy 7 days free

The promo may be over, but your opportunity isn't. Dive into the full experience, worry-free, with our 7-day money-back guarantee.

The offer has ended

Amount charged now

Your 7-day free trial starts today

Congratulations on being among the first to complete the course.  To commemorate the skills you’ve built, we’re offering a limited-edition set of achievement patches inspired by those worn into battle by Navy SEALs.

Claim your Navy SEAL Foundation Achievement Patches

Pre-enroll now to save 15% on the Breakthrough Innovation Strategy course.

Save 15% on this course when you pre-enroll by October 22, 2025.

Turn bold ideas to business impact—pre-enroll by October 22, 2025 and save 15%.

From TIME ©2022 TIME USA LLC. All rights reserved. Used under license.

Times

Wirecutter

Reviewed - USA Today

Developing your big idea

Teach Advertising and Creativity

Jeff Goodby & Rich Silverstein

Jeff Goodby & Rich Silverstein Teach Advertising and Creativity

Teaches Creativity and Leadership

Anna Wintour

Anna Wintour Teaches Creativity and Leadership

Teaches Spray-Painting & Abstract Art

Futura

Futura Teaches Spray-Painting & Abstract Art

With Renowned Instructors

Bill Clinton

Richard Branson

George Stephanopoulos

Roy Choi

George W. Bush

Elaine Welteroth

Coach K

Lewis Hamilton

Hillary Rodham Clinton

Robin Roberts

Shonda Rhimes

Doris Kearns Goodwin

Simone Biles

Bob Iger

Daniel Pink

Malala Yousafzai

Judd Apatow

Robin Arzón

LeVar Burton

Neil deGrasse Tyson

RuPaul

Issa Rae

Geno Auriemma

Skill Builder Episodes

Teaches Authentic Leadership

President George W. Bush Teaches Authentic Leadership

Teaches Designing Your Career

Elaine Welteroth Teaches Designing Your Career

Achieve More With GenAI

Ethan Mollick

Allie K. Miller

Don Allen III

Manuel Sainsily

With Leading CEOs

Mike Cessario

Laura Modi

Business Rebels

Teaches Creativity in Choreography

Parris Goebel

Parris Goebel Teaches Creativity in Choreography

With Leading Experts

Carol Dweck

David Yeager

Steve Young

Jeremy Bohannon

Lorena Tareszkiewicz Seidel

The Power of Mindset

Teaches The Art Of Performance

Usher

Usher Teaches The Art of Performance

Critical Leadership Training

Jocko Willink

Critical Leadership Training with Navy SEAL Officer Jocko Willink

Win Big in Business

Mark Cuban

Teaches Interior Design

Corey Damen Jenkins

Corey Damen Jenkins Teaches Interior Design

Teaches Buying and Selling Real Estate

Robert Reffkin

Robert Reffkin Teaches Buying and Selling Real Estate

On the Power of Personal Branding

Kris Jenner

Kris Jenner On The Power of Personal Branding

Kim Scott

Tackle the Hard Conversations With Radical Candor®

Think Like a Boss, Live Like a Legend

Martha Stewart

NINJA

Become a Streamer

A Documentary by Bess Kargman

Diane Warren: Relentless

Teaches Building Your Startup

Alexis Ohanian

Alexis Ohanian Teaches Building Your Startup

Teaches Space Exploration

Chris Hadfield

Chris Hadfield Teaches Space Exploration

Rewriting the Rules of Business and Life

Whitney Wolfe Herd

Ryan Holiday with Noted Experts

Ryan Holiday

Using Ancient Wisdom to Solve Modern Problems

Reframe Your Thinking

Ava DuVernay

With Super Agent Rich Paul

Rich Paul

Bob Myers

Draymond Green

The Dealmaker's Mindset

Teach Diplomacy

Madeleine Albright & Condoleezza Rice

Madeleine Albright and Condoleezza Rice Teach Diplomacy

Teaches Values-Driven Leadership

Coach K Teaches Values-Driven Leadership

Teaches Building a Fashion Brand

Diane von Furstenberg

Diane von Furstenberg Teaches Building a Fashion Brand

Teaches Strategic Decision-Making

Mellody Hobson

Mellody Hobson Teaches Strategic Decision-Making

Teaches Leading With Purpose

Indra Nooyi

Indra Nooyi Teaches Leading with Purpose

Teaches Leading Winning Teams

Geno Auriemma Teaches Leading Winning Teams

Teaches Business Innovation

Rosalind Brewer

Rosalind Brewer Teaches Business Innovation

The Greatest of All Time

Angie Mar

Charles Gabriel

Quie Slobert

Stefano Secchi

Dale Harris

Tony Gemignani

Nancy Silverton

Jeni Britton

Melineige Beauregard

Chris Guinto

Wallace Wong

Anna Leigh Waters

Joy Mangano

GOAT

Teaches Inclusive Leadership

President Bill Clinton Teaches Inclusive Leadership

Menu

Develop Your Big Idea

Develop Your Big Idea