Business
The Ten Kimmandments
Lesson time 01:18:46 min
Kim Kardashian reveals the strategies behind her empire. Learn how to build brands people are obsessed with, dominate the social media feed, and shape culture along the way.
Students give MasterClass an average rating of 4.7 out of 5 stars
Topics include: Kimmandment 1: You Are the Product Kimmandment 2: They prove it. You perfect it. Kimmandment 3: Define Yourself Before Others Do Kimmandment 4: Don’t follow the feed. Be the feed. Kimmandment 5: Turn Failure Into Strategy Kimmandment 6: Your Customer Is Your Cofounder Kimmandment 7: Culture Sets the Time Kimmandment 8: Know Your Worth and Add Tax Kimmandment 9: Empires Are Built Before Dawn Kimmandment 10: Because I Said So
With Kim Kardashian
Kim Kardashian turned instinct into an empire. Now, she’s revealing how she took bold risks and built billion-dollar brands. Learn strategies to control the narrative, turn followers into customers, and create success on your terms.
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KIM KARDASHIAN: I've been underestimated my entire career. And it's fueled me. MAN: Kimberly. My sister. KIM KARDASHIAN: At 16, I got my first job organizing closets, not because I had to, but because I wanted independence, and I really wanted to earn my own money. KIM KARDASHIAN: Then came the cameras. And I was on Keeping Up With the Kardashians. Where's Kim? Kim is always late. KIM KARDASHIAN: Everyone thought they had me figured out. You don't have an excuse. They had no idea I was building. She's here. KIM KARDASHIAN: I wasn't just in the conversation. I was shaping it. SKIMS, KKW Beauty, every brand launch, every campaign was thoughtful and strategic. And I built billion dollar businesses. PHOTOGRAPHER: Look all the way to your right. KIM KARDASHIAN: I have honed 10 rules that I live by. Master them, and you'll create marketing that commands attention and build businesses that will scale. And I'm putting my principles to the test with three entrepreneurs-- The packaging feels a bit wasteful. --applying them to their businesses in real time. That's great advice. I wouldn't have learned half of what I learned about business had I not experienced it. Everything is teaching you something, giving you those tools and skills to be the most professional. These are my 10 Kimmandments. These aren't my suggestions. These are the rules I live by. I'm Kim Kardashian. And this is MasterClass. There was a phase when I thought fame was everything to me, and I was so excited to be on a reality show and would have done anything to be famous. But I was like a hustler way before that. And that is what mattered to me most. I love fashion. It's my thing. When I need an outfit, I just go into my store which is my big closet. I pull something. My store, Dash, in Calabasas. The first product that I sold was these floral headbands that I would make. I was about 17. My dad would drive me to Michaels. And I would just do it in my bedroom at his house. I would buy all these things of flowers, and I would buy fishing wire. And it was these, like, zigzag headbands. And I would sew a flower onto each space. And I sold them to Fred Segal, the biggest department store, of like, everything cool. I would always wear these headbands, and everyone would ask me where I got them. I said, I just made it, and I can sell them to you. And when they said they were interested and they made an order, I mean, to me, that was success. It was something that got me excited to know that you can come up with a creative idea and make it happen. I mean, I sold anything and everything. You brought me a weight loss pill and a cupcake deal, and Carl's Jr. And I was doing it all at once. Every deal taught me something. And I learned the visibility of the product was so important to selling the product. I'm going to show you guys a new SKIMS collection. It's super stretchy. Confidence and visibility are everything. Just dip it right into the contour palette. So I wanted to show you guys the packagin...
About the Instructor
You’ve seen the empire. Now learn how she built it. Kim Kardashian reveals the strategy and mindset behind her billion-dollar brands.
Featured MasterClass Instructor
Kim Kardashian
Kim Kardashian turned instinct into an empire. Now, she’s revealing how she took bold risks and built billion-dollar brands. Learn strategies to control the narrative, turn followers into customers, and create success on your terms.
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