Teaches Building a Fashion Brand

Diane von Furstenberg

Diane von Furstenberg Teaches Building a Fashion Brand

Meet your new instructor: fashion icon and branding genius Diane von Furstenberg. Diane explains the goals of her MasterClass and the importance of acting with intention in your life.

1. Introduction

Introduction

Why do you want to be a designer? Diane challenges you to answer this question and gives advice on how to establish a foothold in the fashion industry.

2. Discovering the Industry

Discovering the Industry

Learn how to find inspiration for your designs. Art, nature, and color can all play a part in how your brand differentiates itself in the marketplace.

3. Developing Your Product - Part 1

Developing Your Product - Part 1

Learn how to position your product and brand within the market. Learn why your product needs to “stand” for something, and why your own perspective as a consumer is critical.

4. Developing Your Product - Part 2

Developing Your Product - Part 2

Diane explains the importance of market research, how to identify gaps in product offerings, and ways to measure up your competition.

5. Product and Market Research

Product and Market Research

From logos and names to building your brand portfolio, Diane breaks down how to craft your brand DNA.

6. Building Your Brand DNA

Building Your Brand DNA

Diane shares how she builds brand loyalty, communicates her brand’s story, and selects models.

7. Taking Your Brand Into The World

Taking Your Brand Into The World

Learn how to identify your consumers and build relationships with them. Brand loyalty depends on how deeply your consumer values your brand.

8. Connecting With Your Consumer

Connecting With Your Consumer

Social media has changed the way fashion brands interact with their consumers. Diane shares the best ways to approach marketing on these platforms.

9. Using Social Media

Using Social Media

Careful collaborations can drive your brand's growth. Diane shares her techniques for selecting brand partnerships, and avoiding pitfalls.

10. Brand Extensions

Brand Extensions

Diane and a student discuss inspiration, influences, and career dreams.

11. Student Session: Catherine

Student Session: Catherine

Diane talks to a rising designer about the roles of influences and muses.

12. Student Session: Danny

Student Session: Danny

Diane didn't go to fashion school, but she opened the industry’s doors anyway. Find out how she learned about the industry, advertising, and the power of the image in her early career.

13. Diane’s Journey - Part 1

Diane’s Journey - Part 1

Diane discusses how she launched—and re-launched—her iconic wrap dress.

14. Diane’s Journey - Part 2

Diane’s Journey - Part 2

Diane discusses failure and the importance of being true to yourself.

15. Mental Toughness

Mental Toughness

In the final lesson, Diane shares her philosophy and encourages you to get started designing your brand—and your life.

16. Diane’s Third Act

Diane’s Third Act

In this bonus chapter, Diane discusses her philanthropy and why she believes there’s nothing more important than generosity.

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