Teaches Sales and Persuasion

Daniel Pink

Dan introduces himself, the class, what you will learn, and explains why it’s critical for everyone to learn how to persuade effectively and authentically.

Meet Your Instructor

Sales has changed more in the last 10 years than in the previous 100. Learn the most important developments and how they affect your ability to persuade.

Sales Trends

To persuade effectively, you need to get inside the head of your counterpart and understand their perspective. Learn how to attune yourself to their state of mind and cultivate a meaningful connection.

Attunement: Finding Common Ground

Daniel teaches you how putting a purposeful, personal touch on your persuasive encounters can make all the difference.

Serve Your Audience

Daniel shares his favorite trick for identifying the best point of influence in a group dynamic.

Exercise: Creating a Discussion Map

Learn how strategic communication can mean the difference between success and failure in an information-saturated era.

Clarity: Making Your Message Count

The key to getting someone to do something is to make them think it was their idea. Learn about the dangers of coercion and how to persuade others by finding common ground instead.

Getting Others to Act

Humans are natural mimickers. If you’re aware of how this tendency can connect you to someone else, then you can deploy it strategically.

Create a Connection by Mimicking

Discover how taking advantage of innate glitches in the human mind can help you craft your messages for maximum efficacy.

Persuasive Framing

Daniel explains why the elevator pitch is a thing of the past and shares a variety of pitches you can use to sell an idea, a product, or even yourself.

Pitching Like a Pro

Working with a counterpart in a real-time demonstration, Daniel shows you the best way to manage subordinates and how to get that raise you’ve been hoping for.

Exercise: Asking for a Raise

Learn how to remain afloat in a sea of rejection as Daniel shares some of his favorite tips for staying positive.

Buoyancy: Develop a Resilient Mindset

Despite what you might think, extroverts are not the best salespeople. Discover what personality type actually sells best and how to cultivate that optimal mentality.

Introvert, Extrovert, or Ambivert

Learn what it takes to persuade yourself.

Persuade Yourself: How to Self-Motivate

We often focus on what we need to accomplish and how to get everything done—but Daniel explains why we also need to focus on the “when” of these decisions.

Using Timing to Become a Better Persuader

Different stages of work require us to behave differently. Understanding more about those behavioral differences allows us to perform better.

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