MasterClass at Work
Learning solutions for employees from the world’s best
Marketing Best Practices
Why Marketing Matters
Effective marketing is essential for driving ongoing engagement with MasterClass at Work. Simply providing access isn’t enough—learners need consistent reminders, relevant content recommendations, and a clear connection to their professional growth.
By using multiple communication channels, admins can keep MasterClass top of mind, encourage participation, and align content with meaningful skill development. A well-structured marketing plan ensures that users see MasterClass as a valuable and integrated part of their learning journey, rather than a one-time resource.
Marketing Best Practices
- Announce MasterClass at Work in company meetings and email communications.
- Leverage leadership endorsements by having executives share their favorite classes.
- Use multi-channel promotion, including Slack, intranet posts, and newsletters.
- Schedule invitation emails for optimal engagement (Monday-Wednesday perform best).
Creating Learning Moments
- Share content recommendations weekly or monthly.
- Host virtual watch parties with teams.
- Use discussion guides to facilitate conversation around learning.
Announcing MasterClass at Work
- Launching a new learning platform requires consistent and strategic communication. Here’s how to build excitement:
- Start with an announcement email before sending invitations.
- Use internal communication channels like Slack, Teams, or intranet posts.
- Encourage leaders to participate by sharing their favorite courses.
Additional Best Practices
- Schedule invitations to go out early in the week (Monday-Wednesday) for better engagement.
- Embed MasterClass content in newsletters and internal communications.
- Create discussion forums where users can share insights and favorite lessons.
- Utilize Discussion Guides for team-based learning experiences.
Leveraging Analytics for Promotion
- Highlighting popular content in emails and discussions.
- Showcasing Impact Scores to demonstrate learning effectiveness.
- Recognizing top learners to encourage participation.