Teaches Business Strategy and Leadership

Bob Iger

Meet your new instructor: CEO of The Walt Disney Company, Bob Iger. In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you. 

Introduction

To demonstrate how to use your time effectively, Bob shares in detail how he structures his day to make the most of it. He talks about making time for focus and reveals just how early he wakes up.

Using Your Time Effectively

Bob believes you must narrow your focus to develop a successful strategy. He illustrates this point by explaining how he ultimately convinced the Disney board that he should become the next CEO.

Focus, Strategy & Priorities

Bob breaks down the acquisition of Pixar, including his strategy to convince Steve Jobs—the head of Pixar—and the Disney board. He explains how he overcame the odds with the acquisition and why it was essential to Disney’s future success. 

Taking Giant Swings: Pixar Acquisition Case Study

Bob shares his tips for successful negotiation, including how to remove your ego from the process and how to make everyone feel like they’ve come out a winner.

The Art of Negotiation

It goes without saying that the Disney brand is powerful. Bob explains why the brand needed to evolve while staying true to its core in order to stay relevant.

Creating Brand Value

Bob shares the strategy behind folding Marvel into the Disney brand, and he discusses how to capitalize on well-loved brands to maximize growth.

Expanding Your Brand: Marvel Acquisition Case Study

Bob gives his perspective on consumer data and why he believes you sometimes have to push it aside and go with your gut. He uses the films Black Panther and Captain Marvel to illustrate his point.

Anticipating What Consumers Want

Bob shares why he thinks taking risks is essential to success, even when they end in failure. He uses an example from early in his career when he made an epic mistake that ultimately yielded a huge success.

The Importance of Risk-Taking

The process to acquire 21st Century Fox was complicated and time-consuming. Bob walks you through the deal and explains the challenges. 

Navigating Complex Deals: 21st Century Fox Case Study

One of Bob’s superpowers is his ability to predict where the industry is headed. He talks about how Disney navigated the change to streaming video on demand, starting with ESPN+ and leading to Disney+.

Managing Industry Disruption: Disney Plus Case Study

Bob shares his tenets for successful leadership, including how to foster curiosity, practice candor, project optimism, be authentic, and own your mistakes.

Tenets for Success

To conclude, Bob wishes students the best on their future, encouraging them to lead with integrity and advocate for a better world.

Conclusion

Bob Iger Teaches Business Strategy and Leadership

Business & Entrepreneurship

Innovate & Think Creatively in Business

Teaches Economics and Society

Paul Krugman

Paul Krugman Teaches Economics and Society

Teaches U.S. Presidential History and Leadership

Doris Kearns Goodwin

Doris Kearns Goodwin Teaches U.S. Presidential History and Leadership

Teaches Business Innovation

Rosalind Brewer

Rosalind Brewer Teaches Business Innovation

Rewriting the Rules of Business and Life

Whitney Wolfe Herd

Teaches Designing Your Career

Elaine Welteroth

Elaine Welteroth Teaches Designing Your Career

Teach Advertising and Creativity

Jeff Goodby & Rich Silverstein

Jeff Goodby & Rich Silverstein Teach Advertising and Creativity

Teaches Buying and Selling Real Estate

Robert Reffkin

Robert Reffkin Teaches Buying and Selling Real Estate

Teaches Shooting, Ball-Handling, and Scoring

Stephen Curry

Stephen Curry Teaches Shooting, Ball-Handling, and Scoring

Teaches Leading with Purpose

Indra Nooyi

Teaches Leading With Purpose

Indra Nooyi Teaches Leading with Purpose

Teaches the Power of Storytelling

LeVar Burton

Teaches the Power of Storytelling 

LeVar Burton Teaches the Power of Storytelling

Ryan Holiday with Noted Experts

Using Ancient Wisdom to Solve Modern Problems

Teaches Conservation

Dr. Jane Goodall

Dr. Jane Goodall Teaches Conservation

Teaches Adventure Photography

Jimmy Chin

Jimmy Chin Teaches Adventure Photography

With Noted Experts

Crypto and the Blockchain

Laura Kim and Fernando Garcia Teach Creative Collaboration and Fashion

Laura Kim & Fernando Garcia

Teach Creative Collaboration and Fashion

Teaches Spray-Painting & Abstract Art

Futura

Futura Teaches Spray-Painting & Abstract Art

 Business Leadership

Howard Schultz

Business Leadership

Howard Schultz Business Leadership

Teaches Scientific Thinking and Communication

Neil deGrasse Tyson

Neil deGrasse Tyson Teaches Scientific Thinking and Communication

Teaches Sales and Persuasion

Daniel Pink

Daniel Pink Teaches Sales and Persuasion

Teaches Building a Fashion Brand

Diane von Furstenberg

Diane von Furstenberg Teaches Building a Fashion Brand

Teaches The Art of Performance

Usher

Teaches The Art Of Performance

Usher Teaches The Art of Performance

Teaches Space Exploration

Chris Hadfield

Chris Hadfield Teaches Space Exploration

Teaches the Athlete's Mindset

Wayne Gretzky

Teaches the Athlete’s Mindset

Wayne Gretzky Teaches the Athlete's Mindset

Teaches The Power of Resilience

Hillary Rodham Clinton

Teaches the Power of Resilience

Hillary Rodham Clinton Teaches The Power of Resilience

Teaches Inclusive Leadership

Bill Clinton

President Bill Clinton Teaches Inclusive Leadership

Teaches Poker

Daniel Negreanu

Daniel Negreanu Teaches Poker

Teaches Purposeful Communication

George Stephanopoulos

George Stephanopoulos Teaches Purposeful Communication

Teaches Disruptive Entrepreneurship 

Richard Branson

Richard Branson Teaches Disruptive Entrepreneurship 

Teaches Authentic Leadership

George W. Bush

President George W. Bush Teaches Authentic Leadership

Madeleine Albright and Condoleezza Rice Teach Diplomacy

Madeleine Albright & Condoleezza Rice

Teach Diplomacy

Teaches Impactful Giving

Melinda French Gates

Melinda French Gates Teaches Impactful Giving

Teaches Relational Intelligence

Esther Perel

Esther Perel Teaches Relational Intelligence

Teaches How to Think Like an FBI Profiler

John Douglas

John Douglas Teaches How to Think Like an FBI Profiler

Teaches Values-Driven Leadership

Coach K

Coach K Teaches Values-Driven Leadership

Chris Hadfield and Noted Co-Experts

Crisis Day

Chris Voss and Noted Co-Experts

The Greatest of All Time

GOAT

Teaches Building Your Startup

Alexis Ohanian

Alexis Ohanian Teaches Building Your Startup

Malala Teaches Creating Change

Malala Yousafzai

Teaches Creating Change

Teaches Strategic Decision-Making

Mellody Hobson

Mellody Hobson Teaches Strategic Decision-Making

Critical Leadership Training with Navy SEAL Officer Jocko Willink Continuous Cut

Jocko Willink

Critical Leadership Training

Small Habits that Make a Big Impact on Your Life

James Clear

James Clear: Small Habits that Make a Big Impact on Your Life

Using Humor to Make Your Mark

Kevin Hart

Michael Lewis

Tell a Great Story

Teaches Fashion Design

Marc Jacobs

Marc Jacobs Teaches Fashion Design

David Axelrod and Karl Rove Teach Campaign Strategy and Messaging

Karl Rove and David Axelrod

Teach Campaign Strategy and Messaging

Guided by Leading Experts

Achieve More With GenAI

With Former CIA Officers

The Art of Intelligence

Reframe Your Thinking

Ava DuVernay

With Noted Investors

Mastering the Markets

Teaches Leading Winning Teams

Geno Auriemma

Geno Auriemma Teaches Leading Winning Teams

Teaches Creativity in Choreography

Parris Goebel

Parris Goebel Teaches Creativity in Choreography

Prepare to Be Unprepared

Amy Poehler

Workplace Skills with Renowned Instructors

Skill Builder

With Renowned Instructors

Skill Builder Episodes

Teaches Creativity and Leadership

Anna Wintour

Anna Wintour Teaches Creativity and Leadership

Teaches Self-Made Entrepreneurship

Sara Blakely

Sara Blakely Teaches Self-Made Entrepreneurship

Teaches Interior Design

Corey Damen Jenkins

Corey Damen Jenkins Teaches Interior Design

Think Like a Boss, Live Like a Legend

Martha Stewart

Teaches The Art of Negotiation

Chris Voss

Teaches the Art of Negotiation

Chris Voss Teaches The Art of Negotiation

Menu

Get 50% off This Holiday Season

Get 50% off This Holiday Season

Get 50% off This Holiday Season

Get 50% off This Holiday Season

Get 50% off This Holiday Season

Get 50% off This Holiday Season

Get 50% off This Holiday Season