Business & Entrepreneurship

Grow With Branding & Marketing Tactics

Innovate & Think Creatively in Business

Lead Teams to Success

Negotiate & Persuade Like a Pro

Set Goals & Manage Time Effectively

Teaches Business Strategy and Leadership

Bob Iger

Meet your new instructor: CEO of The Walt Disney Company, Bob Iger. In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you. 

1. Introduction

Introduction

To demonstrate how to use your time effectively, Bob shares in detail how he structures his day to make the most of it. He talks about making time for focus and reveals just how early he wakes up.

2. Using Your Time Effectively

Using Your Time Effectively

Bob believes you must narrow your focus to develop a successful strategy. He illustrates this point by explaining how he ultimately convinced the Disney board that he should become the next CEO.

3. Focus, Strategy & Priorities

Focus, Strategy & Priorities

Bob breaks down the acquisition of Pixar, including his strategy to convince Steve Jobs—the head of Pixar—and the Disney board. He explains how he overcame the odds with the acquisition and why it was essential to Disney’s future success. 

4. Taking Giant Swings: Pixar Acquisition Case Study

Taking Giant Swings: Pixar Acquisition Case Study

Bob shares his tips for successful negotiation, including how to remove your ego from the process and how to make everyone feel like they’ve come out a winner.

5. The Art of Negotiation

The Art of Negotiation

It goes without saying that the Disney brand is powerful. Bob explains why the brand needed to evolve while staying true to its core in order to stay relevant.

6. Creating Brand Value

Creating Brand Value

Bob shares the strategy behind folding Marvel into the Disney brand, and he discusses how to capitalize on well-loved brands to maximize growth.

7. Expanding Your Brand: Marvel Acquisition Case Study

Expanding Your Brand: Marvel Acquisition Case Study

Bob gives his perspective on consumer data and why he believes you sometimes have to push it aside and go with your gut. He uses the films Black Panther and Captain Marvel to illustrate his point.

8. Anticipating What Consumers Want

Anticipating What Consumers Want

Bob shares why he thinks taking risks is essential to success, even when they end in failure. He uses an example from early in his career when he made an epic mistake that ultimately yielded a huge success.

9. The Importance of Risk-Taking

The Importance of Risk-Taking

The process to acquire 21st Century Fox was complicated and time-consuming. Bob walks you through the deal and explains the challenges. 

10. Navigating Complex Deals: 21st Century Fox Case Study

Navigating Complex Deals: 21st Century Fox Case Study

One of Bob’s superpowers is his ability to predict where the industry is headed. He talks about how Disney navigated the change to streaming video on demand, starting with ESPN+ and leading to Disney+.

11. Managing Industry Disruption: Disney Plus Case Study

Managing Industry Disruption: Disney Plus Case Study

Bob shares his tenets for successful leadership, including how to foster curiosity, practice candor, project optimism, be authentic, and own your mistakes.

12. Tenets for Success

Tenets for Success

To conclude, Bob wishes students the best on their future, encouraging them to lead with integrity and advocate for a better world.

13. Conclusion

Conclusion

Bob Iger Teaches Business Strategy and Leadership

variant_1

Enjoy 7 days free

The promo may be over, but your opportunity isn't. Dive into the full experience, worry-free, with our 7-day money-back guarantee.

The offer has ended

Amount charged now

Your 7-day free trial starts today

Watch Sara’s class for the chance to develop your big idea with the entrepreneur who built a multibillion-dollar brand. Travel to the Spanx and Sneex founder’s hometown of Atlanta where you’ll get her insights about your concept and receive $15K from MasterClass to pursue it.

Proof you've trained with the world's best

Leadership and Decision Making Under Pressure

Leave with proof.

Learn from the world’s best.

Steven Johnson

Nichol Bradford

Conor Grennan

Don Allen Stevenson III

Allie K. Miller

Manuel Sainsily

Pre-enroll now to save 30% on this AI Leadership course from Microsoft.

Pre-enroll and save 30% on this AI leadership course from Microsoft. 

msft-preenrollment

Pre-enroll now to save 30% on this AI Strategy course from NVIDIA.

Pre-enroll and save 30% on this AI Strategy course from NVIDIA. 

nvidia-preenrollment

From TIME ©2022 TIME USA LLC. All rights reserved. Used under license.

Times

Wirecutter

Reviewed - USA Today

Managing Industry Disruption

Navigating Complex Deals

Leadership Tenets for Success

With Renowned Instructors

Bill Clinton

Richard Branson

George Stephanopoulos

Roy Choi

George W. Bush

Elaine Welteroth

Coach K

Lewis Hamilton

Hillary Rodham Clinton

Robin Roberts

Shonda Rhimes

Doris Kearns Goodwin

Simone Biles

Daniel Pink

Malala Yousafzai

Judd Apatow

Robin Arzón

LeVar Burton

Sara Blakely

Neil deGrasse Tyson

RuPaul

Issa Rae

Anna Wintour

Geno Auriemma

Skill Builder Episodes

Chris Voss and Noted Co-Experts

Chris Voss

Chris Hadfield

Condoleezza Rice

Stephen Hadley

Crisis Day

Teaches Authentic Leadership

President George W. Bush Teaches Authentic Leadership

Achieve More With GenAI

Ethan Mollick

Don Allen III

Teaches Purposeful Communication

George Stephanopoulos Teaches Purposeful Communication

With Leading CEOs

Mike Cessario

Laura Modi

Business Rebels

With Leading Experts

Carol Dweck

David Yeager

Steve Young

Jeremy Bohannon

Lorena Tareszkiewicz Seidel

The Power of Mindset

Win Big in Business

Mark Cuban

Teaches Interior Design

Corey Damen Jenkins

Corey Damen Jenkins Teaches Interior Design

Teaches the Athlete’s Mindset

Wayne Gretzky

Wayne Gretzky Teaches the Athlete's Mindset

Teaches Buying and Selling Real Estate

Robert Reffkin

Robert Reffkin Teaches Buying and Selling Real Estate

With Professor Jeffrey Pfeffer

Professor Jeffrey Pfeffer

The Power Playbook

Teaches the Power of Resilience

Hillary Rodham Clinton Teaches The Power of Resilience

Reframe Your Thinking

Ava DuVernay

Win Workplace Negotiations

Kim Scott

Tackle the Hard Conversations With Radical Candor®

Think Like a Boss, Live Like a Legend

Martha Stewart

A Documentary by Bess Kargman

Diane Warren: Relentless

Teaches Space Exploration

Chris Hadfield Teaches Space Exploration

Teaches Spray-Painting & Abstract Art

Futura

Futura Teaches Spray-Painting & Abstract Art

Teaches Creativity and Leadership

Anna Wintour Teaches Creativity and Leadership

Critical Leadership Training

Jocko Willink

Critical Leadership Training with Navy SEAL Officer Jocko Willink

Ryan Holiday with Noted Experts

Ryan Holiday

Using Ancient Wisdom to Solve Modern Problems

Teach Advertising and Creativity

Jeff Goodby & Rich Silverstein

Jeff Goodby & Rich Silverstein Teach Advertising and Creativity

Teaches Sales and Persuasion

Daniel Pink Teaches Sales and Persuasion

Teaches Strategic Decision-Making

Mellody Hobson

Mellody Hobson Teaches Strategic Decision-Making

With Super Agent Rich Paul

Rich Paul

Bob Myers

Draymond Green

The Dealmaker's Mindset

Teaches Building a Fashion Brand

Diane von Furstenberg

Diane von Furstenberg Teaches Building a Fashion Brand

Teaches the Art of Negotiation

Chris Voss Teaches The Art of Negotiation

Teaches Inclusive Leadership

President Bill Clinton Teaches Inclusive Leadership

Small Habits that Make a Big Impact on Your Life

James Clear

James Clear: Small Habits that Make a Big Impact on Your Life

Battlefield Tactics for Business Success

General Stanley McChrystal

With Vanessa Van Edwards

Vanessa Van Edwards

People Intelligence

Teaches Impactful Giving

Melinda French Gates

Melinda French Gates Teaches Impactful Giving

Teaches Adventure Photography

Jimmy Chin

Jimmy Chin Teaches Adventure Photography

Teaches Leading Winning Teams

Geno Auriemma Teaches Leading Winning Teams

Menu

Best For People Who:

Best For People Who:

Skills You'll Learn