Vividness Bias Definition: How to Identify Vividness Bias

Vividness bias is the inclination to make decisions based on distinguished characteristics rather than the situation as a whole. Overweighting factors that appear prestigious causes individuals to overlook other elements that are equally important. A common example of vividness bias is choosing a job solely based on the starting salary without considering other key components, such as the commute or company culture.

Vividness bias can shield rational thinking during important decision-making or problem-solving situations. When negotiating a deal, vividness bias causes decision makers to neglect important aspects of the circumstances. From a collaboration standpoint, team members tend to emphasize their strengths and miscalculate their weaknesses, which can result in conflict escalation. Developing an awareness when it comes to vividness bias can help you cooperate more effectively in a team environment and make informed decisions.

To identify the vividness effect, follow the below steps.

1. 1. Assess the situation. Review the decision or problem you’re trying to solve, focusing on how the situation impacts all stakeholders. Outline the main objectives of the circumstances along with the necessary steps you need to take to understand the different factors. Evaluating the situation with fresh eyes will help you determine whether you’re approaching the position with a balanced or skewed perspective.
2. 2. Reflect on the factors influencing you. If you employ vividness bias to analyze a situation, you overemphasize flashy pieces of information. Consider the factors most influencing your decision-making, and identify whether those factors are prestigious stimuli. This type of psychological review will help you sift through vivid information and prevent you from discounting pallid factors as an incentive.
3. 3. Recognize your bias. After highlighting the factors you’re most drawn to, ask yourself why you’re focusing on those influences. With this form of reflection, you can determine your vividness bias and avoid making additional mental shortcuts that hinder you from reaching a sound decision. Using this type of reflection will also help limit your cognitive bias, which is another thought process that can hinder your decision-making.

Understanding cognitive psychology can help you keep your confirmation bias in check, helping you make informed decisions that avoid the vividness effect.

1. 1. Outline your priorities. Identify what you value most, so you can avoid becoming enticed by vivid factors. For example, if you’re completing a job questionnaire, reflect on each element of the position and organize them in order of importance. While the salary negotiations may appear to be the most important factor, the job location may be another component your vividness bias leads you to overlook. Outlining your priorities and focusing on your values will help you combat vividness bias.
2. 2. Review the situation from different perspectives. It’s a common human behavior to rely on availability bias to draw information and make decisions. However, using the most accessible information to make a decision can cause you to give in to the vividness effect. Instead, evaluate the situation from multiple perspectives, so you can determine different trade-offs that may be beneficial to you. Considering a situation from multiple perspectives is also an effective strategy for developing an open mind.
3. 3. Avoid unrealistic comparisons. Vividness bias can lead you to make unrealistic comparisons. These types of contrasts, known as salience bias, can hinder your decision-making and lower your self-esteem. If you catch yourself comparing your situation to another circumstance, take a moment to stop and reflect. Limiting your daily comparisons will help you focus on the present situation, allowing you to use rational thinking to approach a solution.
4. 4. Make an informed decision. After considering each factor, you can reach a conclusion that best fits your needs and values. Focusing on your main priorities and avoiding comparison will help you combat the effects of vividness bias.

Learn more about negotiation strategies and communication skills from Career FBI hostage negotiator Chris Voss. Perfect tactical empathy, develop intentional body language, and get better results every day with the MasterClass Annual Membership.