A marketing department or marketing team is a group of employees focused on advertising a company's products or services to potential customers. A marketing department might contain online marketing professionals, tech support, creative professionals, market research analysts, and product technicians. Each marketing position specializes in a specific field to create compelling content and [advertisements](https://www.masterclass.com/articles/how-to-create-an-unforgettable-advertisement) to attract and retain customers.
From an entry-level marketing assistant to the vice president of marketing, there are various jobs and career path options you can pursue in marketing. Here are fifteen marketing roles:

1. __Account manager__: This marketing team member is responsible for cultivating and maintaining client relationships. One of their primary duties is coaching account executives through challenging problems and customer interactions. An [account manager](https://www.masterclass.com/articles/what-does-an-account-manager-do-explained) must be an energetic problem solver with exceptional customer service and <a href='https://masterclass.com/articles/robin-robertss-tips-for-effective-communication' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://masterclass.com/articles/robin-robertss-tips-for-effective-communication","linkCopy":"communication","category":"automated-link"}' automatic='true'>communication</a> skills. 
2. __Brand manager__: This role is similar to a public relations role since a brand manager influences public perception and contributes to press releases and other important messaging. [Brand management](https://www.masterclass.com/articles/brand-management) develops brand strategy through marketing campaigns.
3. __Copywriter__: The role of a copywriter is to generate the words for audio scripts, ad slogans, and any other text that appears on or with advertising visuals. [Copywriters](https://www.masterclass.com/articles/how-to-become-a-copywriter) find the right words to craft a slogan, build an advertising campaign, or persuade readers through a call to action.
4. __Creative director__: This management role coordinates several specialized departments and creative roles, including artists, writers, and production crews. A [creative director](https://www.masterclass.com/articles/how-to-become-a-creative-director-in-advertising) works with these cross-functional teams to produce compelling content and attractive messaging for a client's marketing campaign. 
5. __Digital content writer__: Content marketing and email marketing efforts can connect your brand's story and services to a broad audience. Digital [content writers](https://www.masterclass.com/articles/types-of-content-writing) craft the stories that build this initial relationship with a target audience. 
6. __Digital marketing manager__: This leadership role controls several critical steps in the e-commerce marketing process. A [marketing manager](https://www.masterclass.com/articles/marketing-manager) must communicate to various marketing roles to advertise a company's new products and services with the most effective marketing strategies. 
7. __Graphic designer__: This artistic vocation frames the messaging and marketing efforts of the product team in captivating advertisements. The company will then broadcast the work of the [graphic designer](https://www.masterclass.com/articles/how-to-become-an-advertising-designer) via billboards, social media platforms, or websites to boost inbound clientele. 
8. __Marketing coordinator__: This marketing specialist works closely with the sales and research teams to schedule marketing campaigns and maintain a customer database. Most coordinator positions require a bachelor's degree in marketing or a related field. 
9. __Marketing director__: This supervisor role manages various members of the marketing team and works closely with their marketing manager's first reports. A marketing director will often focus on leadership training to diversify their team's skillset and delegate responsibilities to optimize their team's workflows. 
10. __Marketing manager__: This mid-level leadership role oversees the daily operations of their assigned marketing team. A [marketing manager](https://www.masterclass.com/articles/marketing-manager) must organize and guide their team through daily challenges.
11. __Marketing research analyst__: This full-time marketing position utilizes customer data and sales information to advise the marketing team. By conducting [market research](https://www.masterclass.com/articles/how-to-conduct-market-research), they can facilitate the development of effective strategies that will influence consumer behaviors and increase profits. 
12. __Product marketing manager__: This position carries a similar level of authority and responsibility as a marketing manager, but they focus primarily on product development teams. They might fulfill some of the same duties as a [production coordinator](https://www.masterclass.com/articles/film-101-what-is-a-production-coordinator-duties-and-responsibilities-of-a-production-coordinator), managing the production schedules for products. A product marketing manager will also work closely with marketing teams to accurately advertise the product’s features. 
13. __Search engine management (SEM) strategist__: This professional uses paid platforms and online services to increase the rank of the company or the company’s products on [search engine results pages](https://www.masterclass.com/articles/serp-explained) (SERPs). An SEM strategist uses keywords and phrases to increase a brand's online visibility with the goal of boosting web traffic and generating leads. This role is similar to that of an SEO specialist.
14. __Search engine optimization (SEO) specialist__: This online marketing position uses keywords and phrases to place their company's landing page or advertisements higher on a search results page. A good [search engine optimization](https://www.masterclass.com/articles/seo-strategy-guide) strategy increases a brand's visibility, enabling it to stand out among competitors and boost website traffic and qualified lead generation. This role is similar to that of an SEM specialist.
15. __Social media manager__: This marketing specialist is responsible for a brand's presence across social media platforms. A [social media marketing ](https://www.masterclass.com/articles/social-media-marketing-guide)manager works with several creative departments to craft social media marketing campaigns to drive consumer interest in a company's products or services.
All you need is a [MasterClass Annual Membership](https://www.masterclass.com) and our exclusive video lessons from the likes of Elaine Welteroth (the former <a href='https://masterclass.com/articles/how-to-become-editor-in-chief' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://masterclass.com/articles/how-to-become-editor-in-chief","linkCopy":"editor in chief","category":"automated-link"}' automatic='true'>editor in chief</a> of *Teen Vogue* and host of CBS’ *The Talk*), Issa Rae (the powerhouse multihyphenate behind HBO’s *Insecure*), Robin Arzón (the lawyer-turned-head instructor of Peloton), and other luminaries who have have embraced the twists and turns on the path to professional success. With their guidance, you’ll learn how to lean into your strengths, follow your heart, and build the career of your dreams. 
There is a broad range of jobs in a marketing team, and each role plays a part in developing a product or service. Read on to learn how marketing professionals from diverse fields and backgrounds work together to create eye-catching advertisements and effective marketing campaigns.

There is a broad range of jobs in a marketing team, and each role plays a part in developing a product or service. Read on to learn how marketing professionals from diverse fields and backgrounds work together to create eye-catching advertisements and effective marketing campaigns.

15 Types of Marketing Jobs: Different Careers in Marketing

A marketing department or marketing team is a group of employees focused on advertising a company&#39;s products or services to potential customers. A marketing department might contain online marketing professionals, tech support, creative professionals, market research analysts, and product technicians. Each marketing position specializes in a specific field to create compelling content and <a href='https://www.masterclass.com/articles/how-to-create-an-unforgettable-advertisement' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/how-to-create-an-unforgettable-advertisement","linkCopy":"advertisements","category":null}'>advertisements</a> to attract and retain customers.

What Is a Marketing Department?

From an entry-level marketing assistant to the vice president of marketing, there are various jobs and career path options you can pursue in marketing. Here are fifteen marketing roles:<ol class="mc-m-4"><li class="mc-my-4"> 1. Account manager: This marketing team member is responsible for cultivating and maintaining client relationships. One of their primary duties is coaching account executives through challenging problems and customer interactions. An <a href='https://www.masterclass.com/articles/what-does-an-account-manager-do-explained' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/what-does-an-account-manager-do-explained","linkCopy":"account manager","category":null}'>account manager</a> must be an energetic problem solver with exceptional customer service and <a href='https://masterclass.com/articles/robin-robertss-tips-for-effective-communication' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://masterclass.com/articles/robin-robertss-tips-for-effective-communication","linkCopy":"communication","category":"automated-link"}' automatic='true'>communication</a> skills. </li><li class="mc-my-4"> 2. Brand manager: This role is similar to a public relations role since a brand manager influences public perception and contributes to press releases and other important messaging. <a href='https://www.masterclass.com/articles/brand-management' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/brand-management","linkCopy":"Brand management","category":null}'>Brand management</a> develops brand strategy through marketing campaigns. </li><li class="mc-my-4"> 3. Copywriter: The role of a copywriter is to generate the words for audio scripts, ad slogans, and any other text that appears on or with advertising visuals. <a href='https://www.masterclass.com/articles/how-to-become-a-copywriter' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/how-to-become-a-copywriter","linkCopy":"Copywriters","category":null}'>Copywriters</a> find the right words to craft a slogan, build an advertising campaign, or persuade readers through a call to action. </li><li class="mc-my-4"> 4. Creative director: This management role coordinates several specialized departments and creative roles, including artists, writers, and production crews. A <a href='https://www.masterclass.com/articles/how-to-become-a-creative-director-in-advertising' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/how-to-become-a-creative-director-in-advertising","linkCopy":"creative director","category":null}'>creative director</a> works with these cross-functional teams to produce compelling content and attractive messaging for a client&#39;s marketing campaign. </li><li class="mc-my-4"> 5. Digital content writer: Content marketing and email marketing efforts can connect your brand&#39;s story and services to a broad audience. Digital <a href='https://www.masterclass.com/articles/types-of-content-writing' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/types-of-content-writing","linkCopy":"content writers","category":null}'>content writers</a> craft the stories that build this initial relationship with a target audience. </li><li class="mc-my-4"> 6. Digital marketing manager: This leadership role controls several critical steps in the e-commerce marketing process. A <a href='https://www.masterclass.com/articles/marketing-manager' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/marketing-manager","linkCopy":"marketing manager","category":null}'>marketing manager</a> must communicate to various marketing roles to advertise a company&#39;s new products and services with the most effective marketing strategies. </li><li class="mc-my-4"> 7. Graphic designer: This artistic vocation frames the messaging and marketing efforts of the product team in captivating advertisements. The company will then broadcast the work of the <a href='https://www.masterclass.com/articles/how-to-become-an-advertising-designer' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/how-to-become-an-advertising-designer","linkCopy":"graphic designer","category":null}'>graphic designer</a> via billboards, social media platforms, or websites to boost inbound clientele. </li><li class="mc-my-4"> 8. Marketing coordinator: This marketing specialist works closely with the sales and research teams to schedule marketing campaigns and maintain a customer database. Most coordinator positions require a bachelor&#39;s degree in marketing or a related field. </li><li class="mc-my-4"> 9. Marketing director: This supervisor role manages various members of the marketing team and works closely with their marketing manager&#39;s first reports. A marketing director will often focus on leadership training to diversify their team&#39;s skillset and delegate responsibilities to optimize their team&#39;s workflows. </li><li class="mc-my-4"> 10. Marketing manager: This mid-level leadership role oversees the daily operations of their assigned marketing team. A <a href='https://www.masterclass.com/articles/marketing-manager' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/marketing-manager","linkCopy":"marketing manager","category":null}'>marketing manager</a> must organize and guide their team through daily challenges. </li><li class="mc-my-4"> 11. Marketing research analyst: This full-time marketing position utilizes customer data and sales information to advise the marketing team. By conducting <a href='https://www.masterclass.com/articles/how-to-conduct-market-research' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/how-to-conduct-market-research","linkCopy":"market research","category":null}'>market research</a>, they can facilitate the development of effective strategies that will influence consumer behaviors and increase profits. </li><li class="mc-my-4"> 12. Product marketing manager: This position carries a similar level of authority and responsibility as a marketing manager, but they focus primarily on product development teams. They might fulfill some of the same duties as a <a href='https://www.masterclass.com/articles/film-101-what-is-a-production-coordinator-duties-and-responsibilities-of-a-production-coordinator' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/film-101-what-is-a-production-coordinator-duties-and-responsibilities-of-a-production-coordinator","linkCopy":"production coordinator","category":null}'>production coordinator</a>, managing the production schedules for products. A product marketing manager will also work closely with marketing teams to accurately advertise the product’s features. </li><li class="mc-my-4"> 13. Search engine management (SEM) strategist: This professional uses paid platforms and online services to increase the rank of the company or the company’s products on <a href='https://www.masterclass.com/articles/serp-explained' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/serp-explained","linkCopy":"search engine results pages","category":null}'>search engine results pages</a> (SERPs). An SEM strategist uses keywords and phrases to increase a brand&#39;s online visibility with the goal of boosting web traffic and generating leads. This role is similar to that of an SEO specialist. </li><li class="mc-my-4"> 14. Search engine optimization (SEO) specialist: This online marketing position uses keywords and phrases to place their company&#39;s landing page or advertisements higher on a search results page. A good <a href='https://www.masterclass.com/articles/seo-strategy-guide' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/seo-strategy-guide","linkCopy":"search engine optimization","category":null}'>search engine optimization</a> strategy increases a brand&#39;s visibility, enabling it to stand out among competitors and boost website traffic and qualified lead generation. This role is similar to that of an SEM specialist. </li><li class="mc-my-4"> 15. Social media manager: This marketing specialist is responsible for a brand&#39;s presence across social media platforms. A <a href='https://www.masterclass.com/articles/social-media-marketing-guide' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/social-media-marketing-guide","linkCopy":"social media marketing ","category":null}'>social media marketing </a>manager works with several creative departments to craft social media marketing campaigns to drive consumer interest in a company&#39;s products or services. </li></ol>

15 Types of Marketing Jobs

All you need is a <a href='https://www.masterclass.com' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com","linkCopy":"MasterClass Annual Membership","category":null}'>MasterClass Annual Membership</a> and our exclusive video lessons from the likes of Elaine Welteroth (the former <a href='https://masterclass.com/articles/how-to-become-editor-in-chief' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://masterclass.com/articles/how-to-become-editor-in-chief","linkCopy":"editor in chief","category":"automated-link"}' automatic='true'>editor in chief</a> of Teen Vogue and host of CBS’ The Talk), Issa Rae (the powerhouse multihyphenate behind HBO’s Insecure), Robin Arzón (the lawyer-turned-head instructor of Peloton), and other luminaries who have have embraced the twists and turns on the path to professional success. With their guidance, you’ll learn how to lean into your strengths, follow your heart, and build the career of your dreams.

Ready to Start Designing Your Dream Career?

There is a broad range of jobs in a marketing team, and each role plays a part in developing a product or service. Read on to learn how marketing professionals from diverse fields and backgrounds work together to create eye-catching advertisements and effective marketing campaigns.

There is a broad range of jobs in a marketing team, and each role plays a part in developing a product or service. Read on to learn how marketing professionals from diverse fields and backgrounds work together to create eye-catching advertisements and effective marketing campaigns.
