10 Types of Digital Marketing to Use in Personalized Marketing

Digital marketing is an advertising strategy that employs online platforms, such as websites, search engines, and social media channels, to target and engage internet users. By personalizing content and interacting with followers, digital marketers develop a customized approach to advertising. This is in stark contrast to the more generalized approach of traditional marketing, wherein billboards and TV commercials are unable to tailor their content so specifically.

Through different marketing platforms, businesses can track key performance indicators (KPIs), expand their online reach, and increase their brand awareness and following. Marketers also use digital marketing strategies to improve the customer experience and gather real-time data. As customers engage with digital ads, you can collect data instantaneously to determine the success of your advertisements.

Different digital marketing strategies utilize various online platforms. Depending on your business goals, consider these digital marketing tools to generate leads and conversions:

1. 1. Affiliate marketing: By collaborating with digital creators and influencers, you can expand your online reach through affiliate marketing. Through this setup, content producers post a link to your product or service on their website or social media channels, advertising your brand. Each time a new customer clicks on the link and purchases your product through their site, the content creator receives a commission.
2. 2. Content marketing: You can also expand your customer base and increase conversion rates through content marketing. This form of digital marketing involves writing and publishing original content, such as articles, white papers, infographics, podcasts, and webinars. Your content creation should relate to your brand and provide value to your customer in an informational or entertaining manner.
3. 3. Email marketing: Another way to engage with your subscribers is through email marketing campaigns. Maintaining your email list and sending weekly updates on new products guides customers through the buyer's journey. Consistently engaging with your customer base through this form of marketing is also an effective strategy for promoting brand loyalty.
4. 4. Influencer marketing: Influencers are social media creators with a significant following in their niche. By connecting with influencers in your industry, you can create product endorsements and increase brand trust. Influencer marketing is a form of testimonial advertising in which established individuals vouch for a product or service.
5. 5. Mobile marketing: Instead of grouping target audiences by demographic, mobile marketing categorizes potential customers by behaviors. Mobile marketing strategies focus on advertising through mobile apps, text messaging, or mobile-display websites. Different location-based marketing strategies alert mobile users of events, marketing campaigns, and sales within their geographic region.
6. 6. Pay-per-click advertising: Similar to affiliate marketing, pay-per-click advertising is a digital marketing plan that promotes a brand, product, or service through paid ads. Businesses often publish ads on the main search engines and pay a fee when a new customer clicks on the ad. Pay-per-click marketing expands a brand’s online reach and helps increase website traffic.
7. 7. Search Engine Marketing (SEM): The focus of search engine marketing is to obtain display ads from search engines. This marketing tactic displays a service or product through purchased ad space when an internet user searches for something similar.
8. 8. Search engine optimization (SEO): Search engine optimization combines keyword research with other ranking strategies to promote your content across the internet. Curating your content around SEO metrics helps your website rank higher on SERPs (search engine results pages), increasing your brand’s visibility for new and existing customers.
9. 9. Social media marketing: You can also promote digital marketing efforts across social media platforms. Through social media marketing, you and your marketing team can create different types of content that highlight upcoming services and products on a wide range of social channels. Social media posts are also a simple way to engage with your customers since you can respond to their comments.
10. 10. Video marketing: Video content is a marketing tactic brands use to create emotionally and visually engaging digital media. By incorporating video marketing into your business plan, you can develop valuable content across your website and social media platforms. Examples of video content include storytelling opportunities, conversations with industry experts, product descriptions, and real-world applications.

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