Targeted Marketing: 4 Examples of Target Market Segmentation

Targeted marketing is a strategy that focuses marketing efforts on a specific group of people that share common traits, such as location, age, political views, marital status, hobbies, or personal values. These segments are your target audience or target market. Since your target audiences share a similar need, outlook, or lifestyle, your marketing can focus on the pain points of the specific subset, allowing you to create a more effective, tailored marketing message.

A targeted marketing strategy allows business owners to optimize advertising campaigns and tailor ads to a niche market. When a new product comes to market, businesses develop a marketing plan that focuses on an ideal customer to capture market share. By conducting careful market research, retailers and manufacturers can understand the exact type of person who would pay for their products and services.

They can then tailor their advertising to reach that specific customer base and develop a pricing model that meets them where they are. If marketers can advertise directly to target customers and not waste resources on the rest of the population, they can increase their conversion rates.

There are many ways small businesses and entrepreneurs can use target market segmentation to reach new customers and raise brand awareness. Examples of demographic segmentation include:

1. 1. Age range: Many businesses create audience segments based on age. You might, for example, target specific audiences like millennials or baby boomers.
2. 2. Geographic location: Your audience targeting strategy can factor in your target market’s geographic location. A geographic segmentation limits your ads to a specific country, region, or city. This is helpful for small businesses that want to reach local customers.
3. 3. Income level: The income level of your customers can be an important consideration when mapping your ideal buyer persona. Your targeted marketing campaign can focus on higher-income individuals or lower-income individuals based on your products or services.
4. 4. Psychographic attributes: A psychographic segmentation factors in your audience’s psychological attributes, such as personal values, attitudes, or religious beliefs.

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