How to Create a Splash Page for Your Website

A splash page, or splash screen, is an introductory page that appears before the main page on a website. This page can be a large window of text or a pop-up that provides specific information, such as a disclaimer, remaining loading time, or details about an upcoming event, before the visitor hits the home or landing page. Additionally, the splash page usually includes an additional interactive step before visiting the rest of the site, such as age verification or language selection.

Many different types of splash page designs can enhance your website’s user experience. For a few tips on creating a splash page, see below:

• Determine your message. Your splash page should be brief and contain a minimal amount of information. Determine what your visitors need to know before entering your site and make it a part of your splash page. You can also use this page to collect contact information, like an email address, for future digital marketing.
• Grab their attention. Splash pages should “make a splash.”This page should contain visually striking background images or include a message that grabs the user’s attention. Use large and easy to read fonts on your splash page to promote accessibility. If you own a business or company, you should also include your logo on the splash page. The way your splash page looks can determine whether users continue to visit your site.
• Provide an exit button. Your splash page should contain an exit link that promptly redirects users to your site. This link should be easy to find, and more importantly, link to your main web page.

While a splash page and landing page are both designed to grab the visitor’s attention, they differ in function and content. The splash page contains minimal copy and appears before a homepage. In contrast, a landing page can be any length and function as a standalone page, usually including a specific call-to-action (CTA). Essentially, a splash page greets the website visitors before the main page, while a landing page engages them.

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